Confront crisis with confidence: Emerge stronger and more resilient, quickly

24 October 2016

Deepankar Sanwalka, Advisory Leader, PwC India


Jawaharlal Nehru had once said, ‘Every little thing counts in a crisis.’ And that rings true time and again.

Take, for instance, natural disasters, cyberattacks, infectious diseases, market collapses, product recalls, regulatory violations, brand and reputational attacks. Whenever any of these occur, 'business as usual' takes a backseat while firefighters jump in.

Maintaining a cool head is a challenge and the consequences of getting it wrong can be severe. In such circumstances, it takes something more than intelligence to act intelligently.

It is in view of this that PwC has launched the Global Crisis Centre in India to help organisations survive and thrive, and not take the hit.

According to PwC’s 19th Annual Global CEO Survey, two-thirds of over 1,400 global CEOs believe their businesses face more threats than three years ago, while over half are concerned about their readiness to respond to a crisis. Studies have shown a correlation between impact on shareholder value and perception of management’s ability to deal with the aftermath of a crisis.

Those companies that are adequately prepared for crises are able to more proactively minimise the impact of a crisis and respond more quickly, creating a distinct competitor advantage. Ramping up preparedness, then, has its silver lining: it is more an organisational 'stress test' to improve processes.

And we are prepared and well-equipped to help you do just that - prepare for, respond to and recover from a crisis. Our specialists can quickly access and mobilise the best skills, experience and knowledge from within our network of firms in 157 countries to help you handle and resolve the crisis you may face—from providing crisis strategies through to execution.

To know more about PwC’s Global Crisis Centre, click here.

Connect with Deepankar Sanwalka on Twitter @dsanwalka

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